Everyone uses tools. From forks and knives to hammers, calendars and certainly smartphones, we are all reliant on tools that enable us to learn, organize, accomplish, build, and manage.
For a great many of us, AI has become the shiny new toy for augmenting or even replacing other functional tools.
And for all its promise – and controversy – ultimately, we are all part of a grand experiment in the next tech revolution. The impacts of AI to date are mostly still conjecture by those that cannot realistically incorporate the unfathomable into their predictions.
This means that, for now, AI can be a useful addition to the toolkit of one who understands its possibilities and its pitfalls.
At Hart Marketing, we have found that AI is helpful for streamlining certain functions, especially administration of the day-to-day tasks of our operation. When used for more marketing-specific work, such as to source industry-specific platforms, we find that the results of AI require a discerning eye and a fine-toothed comb. On those occasions, Hart Marketing’s team of experts still thoroughly vet AI-generated information to ensure it’s exactly what we or our clients need and want, and that it achieves the objectives we have in mind.
Our take: AI has a very long way to go before it will replace human judgement and expertise.
This post was 100% human-created.