Event Marketing in a Nutshell

Event marketing is one of the most effective means of reaching current and potential customers because it’s a face-to-face interaction, and connection is everything.

festival fans

Possibilities range far and wide in size, scope and budget – from sports teams and venues to industry conferences to holiday festivals and loads more, there is a multitude of events that warrant careful consideration for your brand’s participation.

This is especially great news for small and mid-sized businesses because there are sure to be local and regional events that are a good fit for you and make sense for your budget. In fact, many local events – think: kids sports, music festivals, cultural celebrations, chambers and associations, nonprofit fundraisers – offer quite low starting points for sponsorship, as well as in-kind opportunities where you provide your products or services in exchange for sponsorship recognition. That’s much more affordable than, say, radio ads; and in line with digital advertising that typically can’t drive an immediate in-person connection.

While digital marketing is popular (with good reason), the use of additional tactics like event marketing are highly effective in getting the word out about your brand and your offerings – each element reinforces all the others, providing compounded benefits.